The ASICS booth, designed for the 2024 Seville Marathon, serves as an experiential hub for thousands of runners. It is a space designed to accompany athletes before the race, where, in addition to picking up their equipment, they can discover the new ASICS shoe models and access essential information about the route.

Its design features a system of inflatable envelopes that reinterpret the silhouette of the iconic Nimbus, creating a striking architecture that shapes a visually powerful environment, conveying innovation and dynamism.

Project developed in collaboration with Haus Of Color.